FTC Sues to Block Health Care Data Provider from Acquisition That Would Increase Concentration in Health Care Programmatic Advertising
- July 21, 2023
The Federal Trade Commission (FTC) announced July 17 an administrative complaint seeking to block IQVIA Holdings Inc., the world’s largest health care data provider, from acquiring Propel Media, Inc. (PMI), alleging that the proposed acquisition would give IQVIA a market- leading position in programmatic advertising for health care products.
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